Funding opportunities Proper Connections offers USAC consulting services to help healthcare providers access available universal service funds. This suggests a sales opportunity to target healthcare organizations seeking funding assistance and optimize their technology investments through USAC programs.

Tech modernization With a broad tech consulting capability including network solutions, telecom management, cloud tools, and a house-built Fusion software, there is potential to upsell comprehensive modernization projects to mid-market clients aiming to improve operational efficiency and cost controls.

Telecom focus Their emphasis on phone systems, telecom expense management, and project management positions them well to win customers undergoing telecom consolidation, cost optimization, or large-scale system migrations in regulated or enterprise environments.

Mid-market target Revenue range suggests a mid-market focus. Sales plays could emphasize scalable managed services, security and uptime management, and integrated tech stacks for growing departments seeking reliable partners without enterprise-scale pricing.

Competitive positioning As a Northeast focused technology consulting provider with a customer service emphasis, proper connections can leverage local market knowledge and a strong service orientation to compete against larger staffing and consulting firms by offering personalized delivery and faster time-to-value.