Insights

Innovative Product Line Proov offers a comprehensive suite of at-home fertility and menopause testing solutions, including breakthrough PdG-test and Empower system, positioning the company as a leader in accessible reproductive health diagnostics. This provides opportunities to expand partnerships with healthcare providers and clinics seeking reliable at-home testing options.

Growing Market Presence Recent product launches, such as the Empower perimenopause system and Path to Pregnancy program, demonstrate rapid innovation and market expansion. Engaging with women seeking personalized fertility and menopause support creates significant sales opportunities through targeted marketing channels and partnerships.

Strategic Collaborations Proov’s partnerships with organizations like HITLAB and Wisp reveal a strategic approach to broadening reach. Collaboration with health tech and fertility platforms could enhance distribution channels and access to a wider customer base actively seeking reproductive health solutions.

Strong Funding & Recognition With venture backing and awards such as the Audience Choice Award, Proov is positioned for growth. This financial and industry validation suggests scalability opportunities and potential for further investment in marketing and product development to accelerate sales.

Targeted Consumer Focus Proov’s emphasis on personalized insights via mobile apps and hormone tracking appeals to women prioritizing health and wellness. Selling to health-conscious consumers and partnering with wellness brands could open avenues for cross-promotions and subscription-based sales models.

Proov Tech Stack

Proov uses 8 technology products and services including Microsoft Clarity, Carro, Font Awesome, and more. Explore Proov's tech stack below.

  • Microsoft Clarity
    Analytics
  • Carro
    E-commerce Platforms
  • Font Awesome
    Font Scripts
  • iubenda
    Governance, Risk And Compliance
  • Element UI
    Javascript Frameworks
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • Octane AI
    Widgets

Proov's Email Address Formats

Proov uses at least 2 format(s):
Proov Email FormatsExamplePercentage
First@mfbfertility.comJohn@mfbfertility.com
100%
First@proovtest.comJohn@proovtest.com
100%

Frequently Asked Questions

What is Proov's official website and social media links?

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Proov's official website is proovtest.com and has social profiles on LinkedInCrunchbase.

What is Proov's NAICS code?

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Proov's NAICS code is 3391 - Medical Equipment and Supplies Manufacturing.

How many employees does Proov have currently?

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As of December 2025, Proov has approximately 21 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer: M. P.Owner & Ceo: A. B.Owner Ceo: A. G.. Explore Proov's employee directory with LeadIQ.

What industry does Proov belong to?

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Proov operates in the Medical Equipment Manufacturing industry.

What technology does Proov use?

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Proov's tech stack includes Microsoft ClarityCarroFont AwesomeiubendaElement UIPriority HintsGoogle Tag ManagerOctane AI.

What is Proov's email format?

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Proov's email format typically follows the pattern of First@mfbfertility.com. Find more Proov email formats with LeadIQ.

How much funding has Proov raised to date?

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As of December 2025, Proov has raised $250K in funding. The last funding round occurred on May 16, 2024 for $250K.

When was Proov founded?

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Proov was founded in 2016.

Proov

Medical Equipment ManufacturingColorado, United States11-50 Employees

Proov offers a suite of diagnostics to provide fertility and menopause insights throughout the entire menstrual cycle.

When paired with the free Proov Insight app, Proov's easy, at-home urine tests provide a science-backed fertility coach right in your hand.  First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app.  Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score.  Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy. 

Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages.  Amy applied her own science expertise to uncover a problem with ovulation quality. With help from her doctor and progesterone support, Amy was able to get pregnant with her daughter.

Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking pregnanediol glucuronide (PdG), a metabolite of progesterone.

Section iconCompany Overview

NAICS Code
3391 - Medical Equipment and Supplies Manufacturing
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $250K

    Proov has raised a total of $250K of funding over 6 rounds. Their latest funding round was raised on May 16, 2024 in the amount of $250K.

  • $1M$10M

    Proov's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $250K

    Proov has raised a total of $250K of funding over 6 rounds. Their latest funding round was raised on May 16, 2024 in the amount of $250K.

  • $1M$10M

    Proov's revenue is estimated to be in the range of $1M$10M

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