Healthcare partnerships Opportunity to partner with fertility clinics, OB/GYN practices, and women's health platforms to offer Modern Fertility tests and digital tools as part of patient care journeys, expanding reach beyond direct consumer channels.

Employer programs Target corporate wellness and fertility benefits programs to provide Modern Fertility solutions as part of employee health benefits, leveraging growth in holistic reproductive health coverage.

Clinical education Collaborate with healthcare educators and patient advocacy groups to promote fertility literacy, using Modern Fertility data insights and community platform to drive adoption.

Cross-sell opportunities Upsell from at-home tests to premium digital tools, community access, and pregnancy planning resources, especially for customers already engaged with fertility testing and tracking products.

Strategic acquisitions Leverage past acquisition by Rock Health and existing investor network to explore partnerships or small acquisitions with complementary wellness tech, telehealth, or hormone testing platforms to broaden product ecosystem.