Insights

Rapid Expansion Project LeanNation is rapidly expanding with new locations in Orlando, Homewood (AL), and Georgetown, plus ongoing franchise recognition by Inc. 5000 and Entrepreneur, indicating growing market demand and franchise interest—a prime target for multi-unit franchise incentives, regional expansion partnerships, and co-branding opportunities.

Tech Driven The company emphasizes technology-driven wellness with a tech stack including AWS, Segment, WooCommerce, Stripe, Vercel, and MouseFlow, suggesting opportunities to upsell digital health tools, subscription services, loyalty programs, and performance marketing partnerships to optimize customer acquisition and retention.

Franchise Opportunity Being named a top franchise opportunity and achieving a high ranking on the 2026 Top New & Emerging Franchises signals strong third-party validation; approach them with enterprise-level franchise development deals, lead-gen partnerships, and national banking or equipment financing collaborations to support rapid franchise onboarding.

Affluent Reach Locations in Orlando, Washington DC, and Cortland County, along with a national growth narrative, indicate a wide geographic reach and a potentially affluent customer base seeking personalized nutrition and chef-prepared meals—present sales angles for B2B partnerships with corporate wellness programs and school or gym networks.

Revenue Scale With reported revenue in the 25–50 million range and a mid-sized employee base, PLN presents an opportunity to propose scalable supply chain or logistics solutions, branded merchandise, or white-label wellness programs to support franchise operators and accelerate unit economics as they scale.

Similar companies to Project LeanNation

Project LeanNation Tech Stack

Project LeanNation uses 8 technology products and services including Amazon Web Services, WordPress, Segment, and more. Explore Project LeanNation's tech stack below.

Media & News

Project LeanNation's Email Address Formats

Project LeanNation uses at least 3 email formats:
Project LeanNation Email FormatsExamplePercentage
First@projectleannation.comJohn@projectleannation.com
80%
FLast@projectleannation.comJDoe@projectleannation.com
13%
First.Last@projectleannation.comJohn.Doe@projectleannation.com
7%

Frequently Asked Questions

What is Project LeanNation's official website and social media links?

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Project LeanNation's official website is projectleannation.com and has social profiles on LinkedIn.

How much revenue does Project LeanNation generate?

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As of August 2026, Project LeanNation's annual revenue is estimated to be $25M - $50M.

What is Project LeanNation's NAICS code?

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Project LeanNation's NAICS code is 44-45 - Retail Trade.

How many employees does Project LeanNation have currently?

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As of August 2026, Project LeanNation has approximately 83 employees across 1 continents, including North America. Key team members include Chief Positivity Officer: M. B. and Head Coach At Hustle One Fitness In Charleston Sc: J. E. Explore Project LeanNation's employee directory with LeadIQ.

What industry does Project LeanNation belong to?

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Project LeanNation operates in the Retail industry.

What technology does Project LeanNation use?

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Project LeanNation's tech stack includes Amazon Web Services, WordPress, Segment, WooCommerce, Google Workspace, Stripe, Vercel and MouseFlow.

What is Project LeanNation's email format?

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Project LeanNation's email format typically follows the pattern of First@projectleannation.com. Find more Project LeanNation email formats with LeadIQ.

When was Project LeanNation founded?

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Project LeanNation was founded in 2012.
Project LeanNation logo

Project LeanNation

RetailNew York, United States51-200 Employees

Project LeanNation is a wellness-focused retail franchise that supports individuals in reaching health goals through personalized nutrition plans, expert coaching, and technology-enabled tracking. Its model integrates nutrition plans with one-on-one coaching and data-driven monitoring to help customers maintain progress over time. The service is aimed at individuals seeking structured guidance and measurable results.

Headquartered in Rochester, New York, the company operates within the retail sector and has been expanding its footprint with new locations in multiple markets. Recent developments include openings in Orlando and Washington, DC, and expansion in Georgetown (Central Texas), Homewood and Peoria, as well as a location in Birmingham, United Kingdom. In 2026, Entrepreneur magazine recognized PLN as a top franchise opportunity, ranking it No. 69 on its Top New & Emerging Franchises list.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Project LeanNation's revenue is estimated to be in the range of $25M - $50M

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