Trusted data Position Profiles by Kantar as the most trusted online panel provider with vast, compliant first-party data and industry-leading quality measures to win partnerships with brands seeking reliable, privacy-conscious market insights.

Global scale Leverage the 150 million+ compliant panelists across 130 markets to offer fast, large-scale research and targeting for multinational clients seeking rapid insights and cross-market benchmarking.

Data and tech Highlight the API-driven ecosystem and tech stack integration (Azure Databricks, Marketo, Terraform, etc.) to target enterprises with need for automated data flows, custom analytics, and seamless CRM/marketing automation connections.

Industry partnerships capitalize on recent collaborations (ShareChat, Moj, FCA) to pursue co-branded studies, industry reports, and mobile-first content strategies with media, fintech, and regulatory sectors seeking impact-driven insights.

Financial resilience With a substantial revenue base and ongoing expansion in leadership and geographic insight roles, target higher-margin, value-added services such as advanced analytics, panel management, and fraud detection improvements for budgeting-conscious clients.