Acquisition Context The company was acquired by Rose Pest Solutions in 2019, indicating a potential alignment with a broader Midwest customer base and an opportunity to upsell integrated service offerings or cross-sell under a larger portfolio.

Midwest Presence Based in Grand Rapids area with over 15 years in West Michigan, there is a regional customer base of commercial and residential clients that could be leveraged for expanded service lines, recurring contracts, and bundled pest management solutions.

Service breadth Offers comprehensive pest control including ants, roaches, rodents, insects, bird control, exterior perimeter treatments, and air purification, presenting cross-sell potential into facilities management, sanitation programs, and indoor air quality initiatives.

Tech & Analytics Utilizes WordPress, Google Analytics, Tag Manager and other web/tech tools, enabling targeted digital outreach, local SEO optimization, and data-driven marketing to identify and convert high-value commercial prospects.

Financial potential Reported revenue in the $1M–$10M range with a small company size (2–10 employees) and a similar market to large regional players, suggesting opportunities for scalable service contracts, upsell to commercial properties, and higher-margin service bundles.