Managed security potential ProConnection operates in computer and network security with a focus on system engineering, virtualization, and virtual desktop infrastructure. This suggests opportunities to cross-sell managed security services, threat monitoring, and secure VDI optimization to existing clients of the ProConnection ecosystem.

SMB to mid-market The company size (11-50 employees) indicates a target profile of small to mid-market organizations likely needing scalable security, cloud adoption, and IT infrastructure services. Focus sales efforts on flexible, cost-effective security and support packages suitable for growing businesses.

Cloud and collaboration Tech stack includes Google Cloud, Office 365, Mimecast, and Cloud CDN, signaling strong cloud and collaboration workflows. Opportunities exist for integrated security for cloud apps, email security enhancements, data protection, and cloud-native threat defense.

Education as value ProConnection Education Series demonstrates a commitment to sharing trends and improving service levels. Leverage this for account expansion by offering workshops, security posture assessments, and tailored training to drive adoption of advanced security and virtualization solutions.

Lifecycle and efficiency Expertise in lifecycle management, server/storage virtualization, and VDI positions the company to upsell modernization projects, asset lifecycle optimization, and performance tuning services to existing customers seeking efficiency gains and cost reductions.