Growing International Presence Primary Arms serves a diverse global customer base across over 17 countries including the UK, Canada, and New Zealand, indicating strong international demand for their innovative firearm and outdoor gear products. This presents opportunities for expanding sales efforts and targeted marketing in emerging markets with high outdoor and tactical gear interest.

Innovative Product Portfolio The company's proprietary optics line, featuring the patented ACSS reticle system, is highly regarded for performance and reliability. Highlighting their focus on product innovation, especially in optics and firearm accessories, can open avenues to partner with professional shooters, tactical units, and outdoor retailers seeking advanced, trusted gear.

Expanding B2B and Government Sales With recent promotions in government sales operations and active participation in industry events like IWA 2025, Primary Arms demonstrates a focus on strengthening its wholesale and government channels. This creates opportunities to engage with law enforcement, military, and security agencies looking for reliable firearms, optics, and tactical solutions.

Strategic New Product Launches Recent launches of new rifle scopes and reflex sights, with advanced features like fiber wire illumination and second focal plane technology, indicate a focus on high-end, performance-driven products. Partnering for bulk acquisitions, seasonal promotions, or exclusive distribution of these innovative scopes can drive sales growth.

Tech-Driven Customer Engagement The company's use of advanced cloud-based ERP and e-commerce systems, along with active social media outreach and online content, positions Primary Arms effectively for direct digital sales. Leveraging their online presence for targeted outreach and personal selling initiatives can accelerate lead conversions and deepen customer engagement.