Large Enterprise Footprint Target the UK and Ireland market given the company’s large workforce (10,001+ employees) and regional focus, positioning as a strategic supplier for coatings, technical services, and project-based delivery across diverse facilities.

Coatings Portfolio Upsell Leverage their placement in architectural coatings to propose premium finishes, sustainability-compliant products, and value-added services such as color customization, project optimization, and long-term maintenance programs.

Sustainability Alignment Align offerings with sustainability trends by highlighting low-VOC formulations, LEED/BREEAM-ready products, and durable coatings that reduce lifecycle costs—appealing to large corporate and public-sector clients.

Strategic Partnerships Position as a collaborative partner for large-scale renovations and new builds, offering technical support, training programs for staff, and coordinated supply chains to streamline procurement and application.

Competitive Benchmarking Highlight compatibility or differentiation from peers in the sector (3M, BASF, PPG, Sherwin-Williams, AkzoNobel, Sika) by emphasizing localized support, regional delivery, and faster response times to win competitive bids.