Strong growth Power Gummies is a fast-growing DTC nutraceutical brand with multi-channel e-commerce presence and rapid expansion into holistic wellness under the parent Aesthetic Nutrition, supported by a recent bridge funding round and a manufacturing expansion to meet rising demand.

Manufacturing scale Recent investment in a Gurugram manufacturing plant signals capability to scale production, improve margins, and shorten lead times—opportune for white-labeling, co-branding, or bulk replenishment partnerships with retailers and resorts.

Brand leadership Market leadership in gummy vitamins on major platforms (Amazon top seller in gummies, third across categories on Launchpad) suggests strong consumer trust and a platform to upsell new SKUs or bundles via existing channels.

Funding momentum Bridge funding of approximately ₹10 crore led by notable investors indicates investor confidence and potential for strategic partnerships, sponsorships, or distribution deals that leverage their growth trajectory.

Expanded wellness Strategic shift to broaden holistic wellness products under the Power Gummies umbrella creates opportunities for cross-sell with health and lifestyle retailers, resorts, and wellness programs seeking convenient, science-backed nutraceuticals.