Insights

Growth Leadership Recent leadership changes with a new CEO in 2026 signal a growth-focused pivot and potential for renewed strategic partnerships; explore executive outreach and co-marketing opportunities with prestige beauty retailers and DTC platforms.

Product Expansion OUAI is expanding its product line with a reimagined Leave-In Conditioner, two new Fragrance Mists, and a Wave Spray launch; target cross-sell with complementary haircare and fragrance brands, plus retailers seeking refreshed shelf impact.

Sustainability & Health Sulfate-free formulas and nutrition-backed hair health products position OUAI for partnerships with clean beauty retailers and wellness-focused channels; leverage sustainable packaging trends to win at premium stores and e-commerce.

Digital & Reach Tech stack includes digital advertising and social content tools, indicating strong emphasis on online branding; approach performance marketing integrators and influencer platforms to scale campaigns and affiliate programs.

Market Positioning Revenue in the low tens of millions with mid-sized employee base and competitive peers; identify distribution gaps in mid-market salons and specialty beauty chains where OUAI’s stylish branding can drive category growth.

OUAI Tech Stack

OUAI uses 8 technology products and services including Rakuten Advertising, CapCut, C3.js, and more. Explore OUAI's tech stack below.

Rakuten Advertising

Advertising

CapCut

Audio, Video, Graphics

C3.js

Charting

jsDelivr

Content Delivery Network

Zendesk

Documentation Tools

Taobao

E-commerce

Azure Active Directory

Identity And Access Management

jQuery UI

Javascript Libraries

OUAI Email Formats	Example	Percentage
First@theouai.com	John@theouai.com	72%
First.Last@theouai.com	John.Doe@theouai.com	27%
Last@theouai.com	Doe@theouai.com	1%

OUAI Email Formats

Example

Percentage

First@theouai.com

John@theouai.com

72%

First.Last@theouai.com

John.Doe@theouai.com

27%

Last@theouai.com

Doe@theouai.com

Frequently Asked Questions

What is OUAI's official website and social media links?

OUAI's official website is theouai.com and has social profiles on LinkedIn Crunchbase.

How much revenue does OUAI generate?

As of July 2026, OUAI's annual revenue is estimated to be $10M - $25M.

What is OUAI's SIC code NAICS code?

OUAI's SIC code is 5087 - Service Establishment Equipment and Supplies NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does OUAI have currently?

As of July 2026, OUAI has approximately 178 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Vice President Of Product Development: N. W.Manager, Demand Planning: A. B.Lead Copywriter: A. S.. Explore OUAI's employee directory with LeadIQ.

What industry does OUAI belong to?

OUAI operates in the Personal Care Product Manufacturing industry.

What technology does OUAI use?

OUAI's tech stack includes Rakuten AdvertisingCapCutC3.jsjsDelivrZendeskTaobaoAzure Active DirectoryjQuery UI.

What is OUAI's email format?

OUAI's email format typically follows the pattern of First@theouai.com. Find more OUAI email formats with LeadIQ.

When was OUAI founded?

OUAI was founded in 2015.

OUAI

Q: What is OUAI's official website and social media links?

OUAI's official website is theouai.com. OUAI has social profiles on LinkedIn.

Q: How many employees does OUAI have currently?

OUAI has approximately 178 employees.

Q: What technology does OUAI use?

OUAI's tech stack includes DailyKarma, CloudFlareJS, MobX, NetSuite, Oracle.

Q: What is OUAI's NAICS code?

OUAI's NAICS code is 32562 (Toilet Preparation Manufacturing).

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

OUAI is a Los Angeles-based personal care product manufacturer with 51-200 employees. The company develops haircare products and MD-developed nutritional supplements, including sulfate-free shampoos and conditioners that utilize smart keratin to repair and strengthen hair, as well as styling products designed to nourish hair and enhance its natural beauty. OUAI emphasizes practical haircare goals supported by brief how-to videos and a social-media-ready brand image. In May 2026, media reports indicated Susan Kim was appointed as CEO, and sources note that she previously served as CEO of Kopari since 2020. The company has pursued product expansion and partnerships in 2026, including the launch of two Fragrance Mists and a limited-edition collaboration with DedCool, along with participation in industry events such as Future50. Reported revenue is in the range of $10 million to $25 million.

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OUAI Tech Stack

Media & News

The Ouai launched reimagined Leave-In Conditioner on Jul 9th '26.

The Ouai hires Susan Kim as CEO.

The Ouai hired Kim as CEO on Jul 1st '20.

The Ouai launches two new Fragrance Mists.

The Ouai attends event Future50 event.

Nicole Solorzano left The Ouai as VP of Marketing on Mar 1st '26.

The Ouai launches Wave Spray.

OUAI's Email Address Formats