Expansion Opportunities Potlatch Corporation recently expanded its plywood manufacturing facilities in Idaho with a $6 million investment, indicating an ongoing commitment to growth and modernization that could benefit from additional supply chain, machinery, and technology solutions.
Strategic Mergers The recent acquisition of Deltic Timber for over a billion dollars highlights Potlatch's focus on increasing lumber production capacity, opening opportunities for suppliers of advanced forestry equipment, logging technology, and sustainability solutions.
Market Positioning With a revenue range of $100 million to $250 million and a significant presence in the paper and forest product industries, Potlatch presents a potential client for companies offering digital transformation, operational efficiency tools, or industry-specific technology platforms.
Technological Infrastructure Potlatch utilizes various technology solutions including SiteCatalyst, Drupal, and New Relic, indicating a focus on data analytics and digital engagement, which could reveal opportunities for cybersecurity, cloud services, and analytics software providers.
Workforce Development With over a thousand employees, Potlatch maintains a sizable workforce that may be engaged in ongoing training or automation initiatives, providing prospects for HR tech, employee engagement tools, and industrial automation solutions.