Expansion and Capacity Growth Potlatch Corporation recently expanded its facilities in Idaho with a $6 million investment in the plywood mill in St. Maries. This demonstrates ongoing capacity growth and investment in manufacturing infrastructure, indicating potential opportunities for suppliers of industrial equipment, maintenance services, and raw materials.

Strategic Acquisitions The company's acquisition of Deltic Timber Corporation for over $1 billion Highlights its aggressive growth strategy through consolidation. This expansion could lead to increased demand for integration services, supply chain solutions, and enterprise technology upgrades.

Industry Positioning Potlatch operates within the paper and forest product manufacturing industry with a revenue range of $100 million to $250 million and a workforce of up to 5,000 employees. Its size and market position suggest a need for specialized B2B solutions tailored to mid-sized industrial firms, including logistics, safety, and operational software.

Technological Stack Utilizing modern web and analytics technologies such as SiteCatalyst, Drupal, and New Relic, Potlatch shows a focus on digital engagement and operational monitoring. This indicates potential sales opportunities in digital transformation, data analytics, and IT infrastructure enhancements.

Market and Competitors Compared to larger industry players like Kimberly-Clark and International Paper, Potlatch's mid-sized profile offers a niche for developing tailored business solutions that support operational efficiency and growth management, particularly in sustainability efforts and supply chain optimization.