Water-based inks Focus on Poteet Printing Systems as a provider of water-based inks for flexographic printing used in corrugated box, display, and packaging. Sales opportunity: position ink sustainability and regulatory friendliness to potential customers in packaging and food-contact spaces, highlighting environmental benefits and safety.

Integrated dispensing Leverage their custom automated ink dispensing systems and integration with manufacturing partners. Sales angle: offer value-added dispensing automation to packaging converters and printers seeking consistent color matching, faster changeovers, and reduced waste.

Food contact capability Product line includes direct food contact inks. Sales angle: target food packaging manufacturers requiring compliant inks, and propose compatibilities with existing production lines to minimize risk and ensure regulatory alignment.

Strategic partnerships Recent collaborations with Peachtree Packaging and SPEC indicate openness to joint solutions. Sales tactic: propose co-branded trials, bundled ink and dispensing packages, and ongoing tech support to expand footprint in select press installations.

Mid-market growth Revenue range and employee size place them as a mid-market supplier with scalable capabilities. Sales opportunity: offer scalable, modular Ink and Dispensing solutions with service-level options ideal for growing packaging converters seeking reliability and cost control.