Product Expansion Lexmark's recent launch of advanced A3 multifunction digital copiers and monochrome laser models indicates ongoing product diversification, presenting opportunities to cross-sell new hardware solutions to existing clients and attract businesses seeking cutting-edge imaging technology.

Strategic Partnerships Collaborations with partners like Itec South Africa and Toshiba highlight Lexmark's focus on expanding its regional reach and integrating with local service providers, which can facilitate entry into new markets and verticals through joint sales efforts.

Market Presence Operating in diverse regions including China and South Africa, Lexmark offers tailored imaging solutions for different markets, enabling sales teams to target global enterprises and local organizations seeking reliable, innovative printing and IoT solutions.

Recent Challenges Recent cybersecurity issues, such as a ransomware attack, underscore the importance of offering managed security services and secure printing solutions, providing an opportunity to differentiate offerings and address client concerns about data protection.

Digital Transformation Lexmark's emphasis on cloud-enabled and IoT technologies to transform business outcomes presents a compelling angle for selling integrated solutions that optimize document management, data analytics, and digital workflows for enterprise clients.