Custom apparel niche Established 1972 as a U.S. manufacturer of custom athletic uniforms, outerwear and corporate wear, with in-house cut and sew, sublimation, screenprinting, embroidery and design. Potential sales opportunity: position as a full-service partner for schools, leagues and corporate programs needing end-to-end uniform and branded apparel.

Direct-to-institution Sells directly to schools, leagues, teams and corporations, including NCAA, ACHA and various high schools. Potential sales opportunity: expand direct procurement conversations with athletic directors, procurement teams and booster clubs emphasizing streamlined ordering, customization and faster lead times.

Diversified offerings Product scope includes game uniforms, spirit and promotional apparel, as well as workwear for corporate programs. Potential sales opportunity: cross-sell across athletic, spirit, and corporate uniform programs to maximize contract value and recurring orders.

Tech-enabled operations Utilizes a modern tech stack (HubSpot Analytics, Intercom, Microsoft Clarity, Stripe, Azure, Piwik PRO) for marketing, customer engagement and payments. Potential sales opportunity: highlight digital ordering, customization portals and secure payment integrations to schools and organizations seeking efficient procurement experiences.

Healthy revenue foothold Reported revenue between $10M and $25M with 11-50 employees, indicating a solid mid-market position and scalable operations. Potential sales opportunity: target expanding districts and regional leagues with higher average order values, and propose scalable bulk/uniform programs to grow revenue per account.