Phoenix Marketing International Email Format
Market ResearchNew York, United States51-200 Employees
Phoenix Marketing International is a market research firm that focuses on measuring and testing advertising effectiveness. In 2022, MarketCast acquired PMI to accelerate its work on advertising effectiveness research and product development. With the integration, MarketCast combines its research into entertainment audiences with PMI's advertising measurement and testing platforms, expanding its analytics capabilities for brands and creators. Based in Rhinebeck, New York, the company is considered mid-sized. Since the acquisition, PMI has been fully integrated into MarketCast, and updates are now issued through MarketCast's channels.