Insights

Strategic Acquisition The acquisition of Phoenix Marketing International by MarketCast in 2022 indicates a strong shift toward integrated advertising measurement and entertainment research, presenting opportunities to offer complementary analytics solutions to enhance their combined research capabilities.

Growth Potential With estimated revenues between 25 and 50 million dollars and a staff size of up to 200 employees, Phoenix Marketing International shows room for expansion and scale-up, making it an attractive target for sales of advanced data analytics, automation tools, and new research methodologies.

Technology Stack Utilizing platforms like Oracle, Google Tag Manager, and Microsoft, the company relies heavily on data management and web analytics tools, indicating opportunities to provide integrated software solutions, upgrades, or consulting for digital analytics optimization.

Leadership Focus Recent high-level hires in client services and business consulting suggest a focus on strengthening customer relationships and strategic insights, paving the way for tailored CRM solutions, enterprise SaaS offerings, or customer engagement technologies.

Market Position Positioned among a competitive landscape with industry giants like Nielsen and Kantar, Phoenix Marketing International presents opportunities to introduce niche or innovative research services, especially in advertising effectiveness and entertainment fandom studies, to secure a competitive edge.

Phoenix Marketing International Tech Stack

Phoenix Marketing International uses 8 technology products and services including Oracle, RequireJS, jQuery UI, and more. Explore Phoenix Marketing International's tech stack below.

Oracle

Enterprise

RequireJS

Javascript Frameworks

jQuery UI

Javascript Libraries

jQuery

Javascript Libraries

HubSpot

Marketing Automation

Microsoft

Miscellaneous

Piwik

System Analytics & Monitoring

Google Tag Manager

Tag Management

Phoenix Marketing International Email Formats	Example	Percentage
First.Last@phoenixmi.com	John.Doe@phoenixmi.com	96%
FLast@phoenixmi.com	JDoe@phoenixmi.com	4%

Phoenix Marketing International Email Formats

Example

Percentage

First.Last@phoenixmi.com

John.Doe@phoenixmi.com

96%

FLast@phoenixmi.com

JDoe@phoenixmi.com

Frequently Asked Questions

Where is Phoenix Marketing International's headquarters located?

Phoenix Marketing International's main headquarters is located at 6423 Montgomery Street, Suite 12 Rhinebeck, NY 12572, US. The company has employees across 2 continents, including North AmericaEurope.

What is Phoenix Marketing International's phone number?

You can contact Phoenix Marketing International's main corporate office by phone at

+1-213-228-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Phoenix Marketing International's official website and social media links?

Phoenix Marketing International's official website is phoenixmi.com and has social profiles on LinkedIn.

What is Phoenix Marketing International's SIC code NAICS code?

Phoenix Marketing International's SIC code is 8742 - Management Consulting Services NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Phoenix Marketing International have currently?

As of October 2025, Phoenix Marketing International has approximately 71 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer, Battle City Esports: B. F.Vice President New Business Development: J. S.Vice President Information Technology: J. A.. Explore Phoenix Marketing International's employee directory with LeadIQ.

What industry does Phoenix Marketing International belong to?

Phoenix Marketing International operates in the Market Research industry.

What technology does Phoenix Marketing International use?

Phoenix Marketing International's tech stack includes OracleRequireJSjQuery UIjQueryHubSpotMicrosoftPiwikGoogle Tag Manager.

What is Phoenix Marketing International's email format?

Phoenix Marketing International's email format typically follows the pattern of First.Last@phoenixmi.com. Find more Phoenix Marketing International email formats with LeadIQ.

When was Phoenix Marketing International founded?

Phoenix Marketing International was founded in 1999.

Phoenix Marketing International

Q: What technology does Phoenix Marketing International use?

Phoenix Marketing International's tech stack includes Java, Twemoji, Adobe, NetSuite CRM, Google.

Market ResearchUnited States51-200 Employees

Phoenix Marketing International is now MarketCast! 

MarketCast acquired Phoenix Marketing International in 2022 to accelerate MarketCast’s advertising effectiveness research and product development. Together, the new MarketCast will combine MarketCast’s entertainment fandom research and Phoenix’s advertising testing and measurement platforms to position MarketCast as a research and analytics powerhouse for the world’s top brands and Creators.

With Phoenix now fully integrated into MarketCast, this LinkedIn page will not be updated. We encourage you to follow MarketCast at https://www.linkedin.com/company/marketcast/ or visit www.marketcast.com

Insights

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