Fleet Opportunities Pettijohn Auto Center operates as a full-service dealer with in-house service and a large collision center, serving multiple brands and maintaining a robust used-vehicle inventory. This creates an opportunity to pursue local fleet and government accounts, offering vehicle procurement, maintenance contracts, and collision/repair services through the dealership network.

Brand Upsell With a broad brand lineup and a certified service department that handles all brands sold, there is a strong chance to upsell maintenance packages, extended warranties, accessories, and OEM parts across customers who buy new, used, or require service.

Parts Online The dealership stocks OEM and aftermarket parts and runs an online search and e-commerce workflow via Algolia and Next.js, which can be leveraged to grow parts revenue by targeting independent repair shops, local garages, and DIY customers with an optimized parts catalog and easy ordering.

Marketing Expansion Existing digital marketing investments in Optimizely and Google Ads, plus an active online presence, present an opportunity to optimize lead generation for new and used vehicle sales, service packages, and financing offers through targeted local campaigns and retargeting.

Collision Advantage Pettijohn Collision Center is a regional asset that can attract insurer partnerships and rental-car collaborations, enabling turnkey repair services with OEM-approved parts and specialized bodywork, driving more collision repairs and related service revenue.