Insights

Growing Market Presence Baxter Auto Group has been actively expanding its dealership portfolio, especially with the recent acquisition of Audi Shawnee Mission and other dealerships in Kansas City and Omaha. This expansion indicates a desire to strengthen market share and customer base, presenting opportunities to offer complementary automotive products, services, and digital solutions tailored to their evolving needs.

Strong Community Engagement With a focus on community contribution and customer experience, Baxter Auto emphasizes personalized services and local engagement. Sales teams can leverage this insight by promoting personalized vehicle offerings, loyalty programs, and service packages that resonate with their community-centric approach, fostering long-term customer relationships.

Employee Experience Investment The company's investment of over $10 million in improving employee well-being, growth, and belonging highlights a focus on strong internal culture. This creates an opportunity to provide employee-focused technology solutions, training programs, or tools that enhance their employee engagement and productivity, indirectly benefiting customer service quality.

Digital and Technology Utilization Baxter Auto’s tech stack includes cloud-based solutions like Cloudflare, MySQL, and Datadog, indicating a modern digital infrastructure. There is an opportunity to introduce advanced digital marketing tools, customer relationship management systems, and online sales platforms to further enhance lead generation and customer acquisition efforts.

Financial and Market Potential With revenues between $250 million and $500 million and a sizable regional presence across multiple states, Baxter Auto presents significant sales opportunities for automotive financing solutions, after-sales services, and high-margin accessories. Targeted offerings that improve dealership profitability and customer retention are well-positioned for this market segment.

Baxter Auto Tech Stack

Baxter Auto uses 8 technology products and services including Google Hosted Libraries, WordPress, MySQL, and more. Explore Baxter Auto's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • WordPress
    Content Management System
  • MySQL
    Database
  • JSON-LD
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Envoy
    Load Balancers
  • Datadog
    Real User Monitoring
  • TradePending Snap
    Widgets

Baxter Auto's Email Address Formats

Baxter Auto uses at least 1 format(s):
Baxter Auto Email FormatsExamplePercentage
FLast@baxterauto.comJDoe@baxterauto.com
96%
First.Last@baxterauto.comJohn.Doe@baxterauto.com
3%
First@baxterauto.comJohn@baxterauto.com
1%

Frequently Asked Questions

Where is Baxter Auto's headquarters located?

Minus sign iconPlus sign icon
Baxter Auto's main headquarters is located at 17225 Burt Street Omaha, Nebraska 68118 United States. The company has employees across 1 continents, including North America.

What is Baxter Auto's official website and social media links?

Minus sign iconPlus sign icon
Baxter Auto's official website is baxterauto.com and has social profiles on LinkedIn.

What is Baxter Auto's NAICS code?

Minus sign iconPlus sign icon
Baxter Auto's NAICS code is 4411 - Automobile Dealers.

How many employees does Baxter Auto have currently?

Minus sign iconPlus sign icon
As of June 2026, Baxter Auto has approximately 389 employees across 1 continents, including North America. Key team members include Cfo: K. Q.Chief Operating Officer & Managing Partner: S. A.Chief Financial Officer: D. S.. Explore Baxter Auto's employee directory with LeadIQ.

What industry does Baxter Auto belong to?

Minus sign iconPlus sign icon
Baxter Auto operates in the Retail Motor Vehicles industry.

What technology does Baxter Auto use?

Minus sign iconPlus sign icon
Baxter Auto's tech stack includes Google Hosted LibrariesWordPressMySQLJSON-LDSwiperEnvoyDatadogTradePending Snap.

What is Baxter Auto's email format?

Minus sign iconPlus sign icon
Baxter Auto's email format typically follows the pattern of FLast@baxterauto.com. Find more Baxter Auto email formats with LeadIQ.

When was Baxter Auto founded?

Minus sign iconPlus sign icon
Baxter Auto was founded in 1957.

Baxter Auto

Retail Motor VehiclesNebraska, United States201-500 Employees

Baxter Auto Group is one of the nation’s leading automotive retail organizations, serving communities in Omaha and Lincoln, Nebraska; the greater Kansas City area; Madison, Wisconsin; and Colorado Springs, Colorado. We operate 19 dealerships and represent eight of the nation’s top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru and Mercedes-Benz.

At Baxter Auto, we exist to create enduring value for our guests, employees, manufacturer partners and the communities we serve. We do that by delivering experiences and results that go beyond traditional automotive retail.

We challenge ourselves to continuously raise the bar, knowing what is remarkable today should become the standard tomorrow. That belief guides our Vision, Mission and Mindsets:
 
Our Vision is to be the retailer that best delivers the most remarkable outcomes – and continuously redefines remarkable.
 
Our Mission is to
• Create a powerhouse of high-impact teams and leaders
• Deliver an exceptional, unforgettable experience for every guest, every time
• Elevate and grow our manufacturer brands in our markets
• Operate with discipline and focus to achieve operational and financial success
 
Our Mindsets
• Stay Curious: We seek different perspectives, learn constantly and adapt quickly
• Make It Matter: We maximize impact by focusing on what matters most
• Win Together: We operate with a team-first perspective
• Be Caring: We genuinely care for and support others
• Act with Courage: We choose courage over comfort in our decisions and actions, even when it’s hard to do
 
Guided by these principles, we’re driven to Redefine Remarkable in everything we do.

Section iconCompany Overview

Headquarters
17225 Burt Street Omaha, Nebraska 68118 United States
NAICS Code
4411 - Automobile Dealers
Founded
1957
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.