Community Engagement The Peterborough Petes are recognized for their active community involvement, receiving the Ontario Hockey League Community Involvement Award and launching programs like the Petes Ball Hockey Program and Virtual School Visits. This presents opportunities for branding, sponsorships, and collaborative youth engagement initiatives.

Digital Presence With a robust tech stack including WordPress, Google Analytics, and Google Tag Manager, the team maintains a strong digital presence. This allows for targeted digital marketing partnerships, online event promotions, and data-driven advertising solutions.

Event and Merchandising Expansion Recent hires like the Director of Merchandise and the organization’s active promotional campaigns like giveaways indicate a focus on enhancing fan engagement and merchandise sales, opening doors for merchandise, licensing, and experiential marketing sponsorships.

Financial Scale Operating with a revenue range of $1M to $10M and a dedicated fan base, the Petes represent a viable partner for local and regional sponsors seeking visibility through sports marketing and community-centric campaigns.

Alumni and Brand Potential The Petes’ history of graduating NHL players and notable alumni enhances their brand value, providing opportunities for partnerships related to youth development, sports training programs, and premium sponsorship packages targeting aspiring athletes.