Fan Engagement Opportunity The Flint Firebirds operate in a mid-sized venue (3,900 seats for hockey) with potential for targeted promotions, sponsorship integrations, and venue-first digital campaigns to increase attendance and concert utilization.

Sponsorship & Tech Their tech stack includes digital advertising and analytics tools (Google AdSense, Facebook Pixel) indicating openness to data-driven sponsorships, retargeting, and enhanced digital partner activations for sponsors with measurable ROI.

Talent & Development As a CHL member with a strong track record of player development, there are opportunities to offer scouting services, performance analytics, and video/content packages to assist player visibility and recruit partnerships, appealing to sports tech and training brands.

Community & Loyalty Existing partnerships (Dort Financial Credit Union discount program) show openness to member-based promotions; there is room to expand loyalty programs, exclusive events, and member perks for repeat attendance and cross-sell with local businesses.

Growth & Platform Revenue is positioned between mid-market and regional scale; potential to upsell digital marketing, e-commerce for merchandise, and premium experiences (VIP packages, enhanced media, and sponsorship tiers) aligned with family and youth sports markets.