Persona

Software DevelopmentCalifornia, United States501-1000 Employees

Persona is a mid-sized software company based in San Francisco that provides an identity infrastructure platform for managing KYC, AML, and KYB programs. The service helps businesses prevent fraud and build trust by automating identity-related use cases, including the secure collection and verification of sensitive data such as PII, government IDs, and selfies. In addition, the platform offers case review and orchestration capabilities to streamline identity operations, enabling organizations to set custom rules, ingest third‑party data, and trigger external actions. As real-world examples, it supports Coursera in learner identity verification before credential issuance and helps Brex maintain compliance with international KYC/AML regulations.

Positioned within the software development industry, Persona focuses on delivering flexible identity infrastructure that enables organizations to securely collect, verify, and manage sensitive personal information across diverse identity use cases. Its target customers are businesses seeking robust identity verification, fraud prevention, and regulatory compliance across global operations. Based in San Francisco, the company emphasizes scalable, configurable solutions that address the complexities of identity management without tying customers to a single application.

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