Permutive Employee Directory
Software DevelopmentEngland, United Kingdom51-200 Employees
Permutive is a London-based software company that provides a predictive collaboration platform for digital advertising, aimed at delivering outcomes on the open internet while addressing the constraints of closed ecosystems. The platform helps publishers maximize media effectiveness by incorporating diverse signals and streamlined workflows, and it lets agencies target premium publisher audiences more efficiently. The company notes that roughly six in ten enterprise media companies globally rely on its technology. Permutive serves a roster of large publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, and The Guardian, illustrating its focus within the publisher-centric adtech space. By focusing on audience activation and premium publisher targeting, it supports publishers seeking direct deals and advertisers pursuing scalable reach. In 2026 the company announced leadership changes, including the departure of its vice president of strategy and operations.
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