Policy & Advocacy Position PRLA as a strategic partner for policy impact and lobbying support, highlighting opportunities to offer government relations services, regulatory analytics, and hospitality industry compliance programs to strengthen their voice with Pennsylvania officials.

Event & Sponsorship Leverage PRLA’s active event involvement and World Cup related extension of alcohol service announcements to propose partnership for event sponsorship, hospitality training programs, and secure on-site brand visibility at major industry gatherings.

Tourism & DMO Capitalize on leadership roles within Destination Marketing Organization efforts by offering destination marketing analytics, digital campaigns, and collaboration tools to boost Pennsylvania tourism and hospitality outcomes.

Technology Enablement Offer modern tech solutions aligned with their stack (Webpack, Module Federation, Microsoft 365, HTTP/3) such as partner-enabled enterprise collaboration, data sharing platforms, and secure communications to improve advocacy operations and member services.

Membership Growth Target expansion strategies by proposing member acquisition and retention programs, digital training portals, and value-add services to expand PRLA’s 11-50 employee base, potentially scaling services for allied associations in neighboring states.