Market Focus Target homeowners and mid-sized remodel projects in Michiana and surrounding regions where bespoke home additions and full-home renovations are in demand, leveraging Peacock and Company’s history since 1984 and portfolio of historical restorations and second-story additions.

Lead Generation Leverage the leadership profile of President Dan Asleson and his community involvement to craft relationship-driven outreach with local civic and youth organizations, positioning the firm as a trusted, community-oriented partner for high-value remodels.

Fabrication & Capabilities Highlight end-to-end remodeling strengths including complete home remodels, kitchen and bathroom upgrades, basement finishes, and room additions to upsell larger, multi-phase projects that increase average project value.

Digital Advantage Promote the tech-enabled approach evidenced by Google Ads, Google Tag Manager, Ahrefs, and React-based web presence to support targeted digital campaigns and measurable ROI for new client acquisition.

Growth Potential With revenue in the 10M-25M range and a lean team, pursue strategic partnerships with complementary home brands or local designers and expand into adjacent luxury segments, leveraging scalable operations to win larger, high-margin contracts.