Boutique payroll Small to mid-size businesses in need of affordable, user friendly payroll services can be targeted, emphasizing ONPAY’s simple internet based solution as a cost effective alternative to large, traditional providers.

Channel expansion Opportunity to approach partners and referral networks highlighted by the 2018 Partner Program launch, suggesting a ready-made path for reseller or referral partnerships to broaden market reach.

Board connections Strategic outreach to executives and board members associated with OnPay, such as Tony Catalfano, can be leveraged for credibility in high potential deals or strategic partnerships.

Growth signals Revenue in the low multiple millions with a lean employee base indicates potential for scalable onboarding, upsell of HR or benefits features, and cross selling to existing clients of similar peers in the payroll space.

Tech touchpoints Existing technology stack (WordPress, AdRoll, Google APIs, Bootstrap) suggests easy integration opportunities and digital marketing synergies; SDRs can propose targeted campaigns and API friendly add-ons to enhance functionality.