Size inclusive There is a strong market opportunity to expand wholesale and retail partnerships around size-inclusive lingerie, targeting retailers that serve plus-size and petite demographics to leverage Parfait’s A-K cup, 30-44 band, and XS-4XL bottom range.

Celebrity momentum Leverage existing press and celebrity associations to co-create marketing campaigns and exclusive product drops with retailers, enhancing credibility and driving demand in new regions.

Sports & lifestyle Capitalize on the Energy sports bra launch by expanding into activewear channels, gym and wellness retailers, and influencer programs to cross-sell with lifestyle and athleisure lines.

Digital footprint Invest in targeted digital marketing and e-commerce partnerships using Google Analytics and JSON-LD enriched product data to optimize traffic, conversion, and search visibility for size-inclusive lingerie.

Global retailer fit Expand international wholesale with omnichannel retailers, leveraging Parfait’s global visibility and existing retail footprint to accelerate entry into markets that favor fashion-forward, comfortable, accessible lingerie.