Sustainable Innovation Opportunity to upsell Arbor Kraft Bags and other eco-friendly packaging solutions to customers seeking sustainable alternatives, leveraging the company’s recent launch of leaf-based packaging to capture demand for greener retail packaging.

Customization Advantage Emphasize low minimum order quantities and custom options such as tissue, custom bags, boxes, and printing to win small- to mid-sized retailers and startups that require flexibility and fast turnaround.

Value Pricing Position pricing competitiveness as a differentiator to attract price-conscious brands, particularly in the retail packaging space where margins can be tight and volume may grow through repeat orders.

Tech Enabled Selling Leverage existing tech stack (HubSpot, Salesforce, Shopify, Tableau) to identify prospects, tailor proposals, and streamline quote-to-order processes for faster sales cycles with e-commerce and omnichannel brands.

Growth Readiness Target mid-market manufacturers and packaging converters with revenue in the tens of millions to align with the company’s own scale, offering scalable packaging programs and value-added services to expand share of wallet.