PAC Employee Directory
Market ResearchÎle-de-France, France501-1000 Employees
PAC is a market research and consulting firm focused on the IT sector, helping businesses navigate the evolving technology landscape. Founded in 1976 in Paris by entrepreneur Pierre Audoin, the company has grown into a recognized source of market intelligence and strategic guidance for software and IT services vendors. PAC applies a bottom-up approach, conducting thousands of interviews and surveys each year to generate up-to-date, data-driven insights and recommendations. The firm maintains an evolving reference model to support its analyses and is based in Paris, Île-de-France, with a sizable team. Its clients include large technology companies worldwide seeking evidence-based insight to inform product strategy and market positioning. A notable recent development is PAC's acquisition of IDATE, which broadens capabilities across digital infrastructure, 5G/6G, fiber, and public digital policy; IDATE will operate under the PAC Group brand.
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