Niche Market Focus OYA Beauty operates within the professional hair color segment, emphasizing simplicity and artistry, which presents targeted opportunities to partner with salons, beauty schools, and professional hair artists seeking reliable, high-quality color products.

Growing Revenue Potential With an annual revenue estimated between 1 million to 10 million dollars, OYA is a growing brand with room for expansion, especially through strategic partnerships and distribution channels that cater to professional haircare markets.

Sustainable Technology Use The company's use of advanced tech stack elements like Cloudflare and security protocols indicates a modern digital approach, providing avenues for leveraging online platforms to enhance sales, marketing, and customer engagement.

Commitment to Professionals OYA's strong focus on supporting hair professionals and promoting their artistic growth offers a compelling story to attract B2B partners such as distributors, salons, and training institutions interested in strengthening professional alliances.

Comparable Market Position While smaller than giants like Ulta or Sephora, OYA's positioning in the professional segment with targeted branding and a dedicated professional community offers significant sales opportunities within the beauty industry’s professional product niche.