ColourPop Cosmetics

Retail Apparel and FashionCalifornia, United States501-1000 Employees

ColourPop Cosmetics is a mid-sized cosmetics retailer based in Oxnard, California, operating within the retail apparel and fashion sector. Founded in 2014 by Seed Beauty, the company offers makeup formulas at accessible prices with a wide range of shades intended for experimentation with trends. The description notes a testing approach that prioritizes testing on people at its headquarters rather than on animals, and it emphasizes delivering high-quality formulations at affordable prices.

Its target customers are makeup enthusiasts looking to try current looks without a large upfront investment. In 2025 the company expanded its lineup through licensed, limited-edition collections, including a Disney Princess-inspired lip gloss line announced in December 2025. This pattern of collaborations illustrates ColourPop's strategy within the cosmetics segment of the broader fashion retail industry, combining trend-led products with partnerships to broaden its offerings.

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