Cross-sell with IDKIDS Leverage Oxybul as part of the IDKIDS family to cross-sell complementary brands (OKAIDI, JACADI, BUBBLE MAG, RIGOLO COMME LA VIE) and extend product conversations beyond toys into children’s fashion, culture, and family content.

Multi-channel Reach Capitalize on Oxybul’s 46 stores plus its online platform to run omnichannel campaigns, drive in-store events, and optimize inventory with localized assortments to increase basket size.

Sustainability Focus Highlight durable, creator-based toys and eco-friendly products to align with growing parental demand for sustainable options, offering partnerships or exclusive lines to differentiate from mass-market competitors.

Content and Community Utilize the BUBBLE MAG ecosystem and IDKIDS Foundation network to co-create parenting content, events, and loyalty programs that drive engagement, referrals, and long-term customer lifetime value.

Local Market Growth Target expansion and promotional strategies around France’s 46 stores with localized assortments, seasonal campaigns, and store-level partnerships to optimize footfall and regional revenue growth.