Insights

Recent Acquisition The acquisition of Maxi Toys by Green Swan, Inc. in January 2019 indicates an active interest from investors in expanding the brand's footprint, suggesting potential opportunities for partners or suppliers to engage with a company undergoing strategic growth.

Market Presence With over 120 stores across France, Belgium, Luxembourg, and Switzerland, Maxi Toys has a solid multi-country retail footprint, offering multiple touchpoints for distribution, marketing collaborations, and localized promotional campaigns.

Product Range The company's focus on a wide assortment of toys and video games positions it well to leverage trending play categories, appealing to diverse customer segments and enabling upselling or exclusive product partnerships.

Digital Infrastructure Utilizing a tech stack that includes Microsoft ASP.NET, IIS, and Apache suggests a robust online presence capable of supporting e-commerce growth, providing opportunities for digital marketing, online sales enhancements, and tech-driven customer engagement.

Growth Potential Despite a modest revenue range of 1M to 10M dollars, Maxi Toys' extensive employee base and established retail network create scalable sales opportunities in sourcing, joint ventures, and expanding product offerings to nearby markets or new channels.

Maxi Toys Tech Stack

Maxi Toys uses 5 technology products and services including Google Fonts API, Windows Server, Microsoft ASP.NET, and more. Explore Maxi Toys's tech stack below.

  • Google Fonts API
    Font Scripts
  • Windows Server
    Operating Systems
  • Microsoft ASP.NET
    Web Frameworks
  • Apache
    Web Servers
  • Microsoft IIS
    Web Servers

Maxi Toys's Email Address Formats

Maxi Toys uses at least 1 format(s):
Maxi Toys Email FormatsExamplePercentage
First.Last@maxitoys.comJohn.Doe@maxitoys.com
49%
Last.First@maxitoys.comDoe.John@maxitoys.com
1%
First.Middle@maxitoys.comJohn.Michael@maxitoys.com
1%
First.Last@maxitoys.comJohn.Doe@maxitoys.com
49%

Frequently Asked Questions

What is Maxi Toys's official website and social media links?

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Maxi Toys's official website is maxitoys.com and has social profiles on LinkedIn.

What is Maxi Toys's SIC code NAICS code?

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Maxi Toys's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Maxi Toys have currently?

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As of December 2025, Maxi Toys has approximately 1K employees across 3 continents, including EuropeAfricaNorth America. Key team members include Category Manager: H. H.Infographiste: N. S.Gestionnaire Rh Belux: P. L. C.. Explore Maxi Toys's employee directory with LeadIQ.

What industry does Maxi Toys belong to?

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Maxi Toys operates in the Retail industry.

What technology does Maxi Toys use?

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Maxi Toys's tech stack includes Google Fonts APIWindows ServerMicrosoft ASP.NETApacheMicrosoft IIS.

What is Maxi Toys's email format?

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Maxi Toys's email format typically follows the pattern of First.Last@maxitoys.com. Find more Maxi Toys email formats with LeadIQ.

When was Maxi Toys founded?

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Maxi Toys was founded in 1989.

Maxi Toys

RetailWallonia, Belgium1001-5000 Employees

Créée en 1989, l'enseigne Maxi Toys est présente en France, en Belgique et au Luxembourg avec 120 magasins de jouets et jeux videos.
Depuis 2000, l’enseigne a rejoint le Groupe King Jouet et emploie aujourd’hui pas moins de 800 personnes, répartis entre nos magasins, notre entrepôt et notre siège.
 C’est donc 30 années d’expérience dans le jouet que nous partageons avec vous à travers le site Maxitoys.com !
Notre philosophie est d’offrir à notre clientèle un large assortiment d’articles au meilleur prix grâce à la mise en place d’une politique d’achat dynamique.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $1M$10M

    Maxi Toys's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Maxi Toys's revenue is estimated to be in the range of $1M$10M

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