Second-party data strengths OwnerIQ specializes in second-party data marketplaces, with extensive retailer and brand data sharing capabilities. This presents sales opportunities to partners seeking transparent, high-quality audience inputs for more effective targeting and sell-through programs.

Global scale partnerships Active ecosystem includes over 1,500 partners, with 700 sharing data among brands and more than a thousand buyers leveraging data for activation. This network can be a lever to introduce co-marketing and cross-promo data partnerships.

Awards and credibility Recognized as Best Data Management Platform by Digiday and featured in growth lists, lending credibility when approaching potential clients and partners who value proven data reliability and industry validation.

Acquisition-ready growth Acquired by Inmar in 2019, indicating a solid backing and integration potential with broader data-enabled services, which can be positioned to customers as enhanced data products and expanded reach.

Product and attribution depth Offers online-to-offline attribution and privacy-conscious data sharing controls, enabling brands to measure offline impact and justify investments, a compelling pitch for retailers seeking measurable ROI and cross-channel accountability.