Cross-screen strength 4INFO specializes in identity and media solutions that bridge digital and TV convergence, powered by Bullseye ID to map consumers across devices and CRM data, enabling scalable audience targeting for advertisers.

Acquisition leverage Since being acquired by Cadent in 2020 to expand cross-screen solutions, there is potential to position 4INFO offerings as enhanced cross-TV and OTT/CTV targeting within Cadent's broader platform ecosystem.

Strong partnerships Past collaborations with Inscape to fuse TV viewing data with 4INFO’s platform indicate readiness for joint GTM motions with data providers and measurement partners to sharpen attribution and cross-device reach.

Proven campaign impact Early AD campaigns and cross-screen activations with offline sales lift demonstrated show measurable impact, offering a compelling case to target brands seeking accountability and lift in omnichannel campaigns.

Growth positioning With a mid-market footprint and notable revenue range, 4INFO sits between smaller niche players and large-scale platforms, suggesting a sales angle focused on mid-market brands expanding from digital-only to TV and cross-device programs.