Outdoor Media Association

Advertising ServicesNew South Wales, Australia11-50 Employees

The Outdoor Media Association (OMA) is the peak national industry body representing most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some owners of media display assets. It operates across Australia from a Sydney base and is governed by a Board of Directors elected by its membership; the association was incorporated in 1939 and previously traded as the Outdoor Advertising Association of Australia until July 2005. In February 2010, the OMA launched MOVE, its audience measurement system, introducing a Likelihood to See metric and establishing a benchmark for outdoor audience measurement in Australia and internationally. The organization comprises a small team of specialists providing services including media relations, marketing, revenue reporting, audience measurement, research, and management of government relations and regulatory affairs to support member sustainability. The OMA is based at 80 William Street East Suite 504, Sydney, 2011, Australia, employs between 11 and 50 people, and has continued to evolve with MOVE 2 launched in May 2025 to enhance its measurement capabilities.

Sign up for free to view info

Email Format Employee directory