Market Leadership Primedia Out-of-Home is the largest wholly South African-owned OOH media specialist with a broad presence across South Africa and the Rest of Africa, offering extensive advertising panel coverage. This dominance presents significant opportunities to secure large-scale campaigns targeting diverse urban and rural audiences.

Diverse Offerings The company's wide portfolio includes traditional billboards, digital displays, programmatic advertising, and specialized activations in pharmacies and retail spaces. This versatility allows tailored media solutions for clients seeking multi-channel out-of-home advertising strategies.

Regional Growth With key operations in several African countries, Primedia Out-of-Home is positioned for regional expansion, providing opportunities to target brands expanding or establishing presence across Africa with integrated outdoor campaigns.

Digital Innovation Utilization of advanced tech, including digital billboards and programmatic advertising, enables data-driven campaigns and real-time optimizations. This capability appeals to brands seeking measurable results and innovative advertising solutions.

Revenue Potential With an estimated revenue between 50 and 100 million dollars and a comprehensive media reach, Primedia offers substantial sales opportunities for brands looking to increase visibility in key markets, especially those aiming for mass urban exposure or rural outreach.