Insights

Unique Niche Appeal Fishouflage's focus on ultra-realistic aquatic camouflage patterns targeting fishing and outdoor enthusiasts presents an opportunity for partnerships with brands looking to enhance their product differentiation with distinctive, nature-inspired designs.

Global Retail Presence With their apparel available worldwide through outdoor retailers and online platforms such as Amazon, there is potential to expand licensing deals or collaborative collections with larger outdoor and lifestyle brands.

Innovative Technology The company's use of cutting-edge underwater photography and digital rendering techniques offers a competitive edge, making it appealing for collaborations with technology-driven apparel or gear companies seeking high-quality, realistic patterns.

Market Alignment Aligning with major outdoor and fishing brands like REI, Bass Pro Shops, or Cabela's could open avenues for product placement, joint branding, or exclusive collections, capitalizing on their established customer bases.

Growth Potential Although currently small with revenues under one million dollars, the brand's unique product focus combined with increasing outdoor recreational activity suggests significant scalability through strategic partnerships and expanded licensing opportunities.

Outdoor Identities LLC Tech Stack

Outdoor Identities LLC uses 8 technology products and services including Cloudflare, DataTables, Dojo Toolkit, and more. Explore Outdoor Identities LLC's tech stack below.

  • Cloudflare
    Content Management System
  • DataTables
    Javascript Libraries
  • Dojo Toolkit
    Javascript Libraries
  • Mailcheck
    Javascript Libraries
  • WP Engine
    Platform As A Service
  • Yoast SEO Premium
    Search Engines
  • Nginx
    Web Servers
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Outdoor Identities LLC's Email Address Formats

Outdoor Identities LLC uses at least 1 format(s):
Outdoor Identities LLC Email FormatsExamplePercentage
FirstML@fishouflage.comJohnMD@fishouflage.com
50%
First@fishouflage.comJohn@fishouflage.com
50%

Frequently Asked Questions

Where is Outdoor Identities LLC's headquarters located?

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Outdoor Identities LLC's main headquarters is located at 426 East Main Street Hortonville, Wisconsin 54944 United States. The company has employees across 1 continents, including North America.

What is Outdoor Identities LLC's official website and social media links?

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Outdoor Identities LLC's official website is fishouflage.com and has social profiles on LinkedIn.

What is Outdoor Identities LLC's NAICS code?

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Outdoor Identities LLC's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Outdoor Identities LLC have currently?

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As of February 2026, Outdoor Identities LLC has approximately 3 employees across 1 continents, including North America. Key team members include Owner: P. B.. Explore Outdoor Identities LLC's employee directory with LeadIQ.

What industry does Outdoor Identities LLC belong to?

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Outdoor Identities LLC operates in the Retail Apparel and Fashion industry.

What technology does Outdoor Identities LLC use?

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Outdoor Identities LLC's tech stack includes CloudflareDataTablesDojo ToolkitMailcheckWP EngineYoast SEO PremiumNginxjQuery Validation Plugin.

What is Outdoor Identities LLC's email format?

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Outdoor Identities LLC's email format typically follows the pattern of FirstML@fishouflage.com. Find more Outdoor Identities LLC email formats with LeadIQ.

When was Outdoor Identities LLC founded?

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Outdoor Identities LLC was founded in 2009.

Outdoor Identities LLC

Retail Apparel and FashionWisconsin, United States2-10 Employees

Fishouflage brand is centered around a collection of camouflage patterns featuring freshwater and saltwater fish in their native environment.  Founded in 2009 by Paul and Gary Bernegger, Fishouflage patterns are owned and managed by Outdoor Identities, LLC, a privately-held organization located in Hortonville, Wisconsin.

Fishouflage patterns are designed using cutting-edge underwater photography, proprietary digital rendering techniques and the latest in high definition imaging to achieve ultra-realistic aquatic patterns.  Fishouflage is currently available worldwide in a variety of species including Bass, Walleye, Redfish, Pike, Catfish, Crappie, Musky and European Carp.

In addition to licensing patented Fishouflage patterns to companies for decoration use in many industries, the Fishouflage brand also designs, manufactures and distributes its own apparel line available at outdoor retailers around the world as well as online and on Amazon.com.

Section iconCompany Overview

Headquarters
426 East Main Street Hortonville, Wisconsin 54944 United States
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Outdoor Identities LLC's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Outdoor Identities LLC's revenue is estimated to be in the range of $1M

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