Original

Blockchain ServicesEngland, United Kingdom2-10 Employees

Original is a London-based company in the blockchain services field that provides a platform for product, tech, and marketing teams to build digital collectible experiences within mass-market games. The service supports entertaining and onboarding players, enables in-game integration with performance monitoring, and facilitates distribution to a broad audience of collectors. The goal is to help game developers create engaging collectible assets and reach a large audience.

It emphasizes a seamless experience that does not require embedded logins, wallets, or cryptocurrencies, while offering a collector-focused onboarding channel and a distribution network for exposure to millions of collectors. It also includes analytics to identify trends, supports multi-chain collectibles with no player-facing changes, and features tools to foster loyalty through token rewards. The company operates with a small team based in London, placing it within the blockchain services landscape and focused on end-to-end asset distribution and player engagement.

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