Venue Partnerships Optus Stadium hosts a wide range of events including AFL, cricket, music concerts and hundreds of private events, offering opportunities to cross-sell sponsorships, hospitality packages, and co-branded experiences to brands seeking high-visibility venues.

Culinary Excellence With in-house award-winning chefs and regional Western Australia menus, there is potential to sell premium catering partnerships, exclusive dining experiences, and limited-time retail food concepts for events and retail outlets.

Digital Innovation Recent launches such as enhanced digital ticketing and a robust tech stack (Microsoft 365, Azure, SendGrid) open doors for B2B collaboration on event apps, personalized marketing, and data-driven sponsorship activations.

Expanded Hosting The stadium’s dedicated meetings and special events team and 18 event spaces indicate a capability to upsell multi-venue or multi-day events, corporate conferences, trade shows, and charity galas.

Market Growth Upcoming high-profile events like rugby world cup-related activities and ongoing partnerships (e.g., with Gage Roads) suggest opportunity for beverage, apparel, and experiential partners to align with large-scale, high-attendance events.