Event Expansion Optus Stadium hosts AFL, Cricket, music concerts and hundreds of private events with 18+ event spaces, indicating cross-selling opportunities to corporate events, sponsorship activations, and private function packages.

InHouse Catering With in-house award-winning chefs and state-focused menus, there is potential to upsell premium catering, themed dining experiences, and seasonal menus for corporate functions, weddings, and exclusive experiences.

Digital Innovations Recent launches of enhanced digital ticketing and a project Mex initiative present chances to partner on data-driven marketing, targeted promotions, loyalty programs, and seamless guest experiences for partner brands.

Strategic Partnerships Existing collaborations (PEP Transport, venues operations) and guest-attendance at conferences suggest exploring new sponsorships, venue-wide activations, and preferred vendor programs for event organizers and exhibitors.

Growth & Outreach Plans to host major global events like the Rugby World Cup opening ceremony and a continued calendar of high-profile shows position Optus Stadium as a scalable venue for national/international brands seeking premium event exposure.