Market leadership Opinion AS positions itself as Norway’s largest locally-owned market research agency with top capabilities in qualitative research, digital methodologies, and trend research, suggesting a strong potential for cross-sell of advanced research services to existing clients and expansion within Norway.

Full-service upsell As a full-service agency offering quantitative and qualitative research, consumer insights, and digital research, there are opportunities to upsell integrated research programs that combine traditional methods with digital and next-gen insights for clients seeking end-to-end solutions.

Digital capabilities A tech stack including iCIMS, AWS, Wix, WordPress, Mailchimp, Mailgun, Webflow, and Piwik PRO Core indicates strong digital and data infrastructure; leverage this to offer automated insights, scalable study execution, and enhanced data security to potential enterprise clients.

Growth potential Revenue is in the mid-range multimedia scale ($50M–$100M) with 51–200 employees, suggesting room to pursue larger deals with multinational clients or expand service lines to capture bigger projects and long-term retainer models.

Competitive moat Claiming #1 in Norway for qualitative research, digital methodologies, and trend research provides a differentiator; target competitive accounts currently using larger agencies by highlighting local expertise, premium capacities, and ability to deliver locally with international partner support.