Insights

Female Empowerment Target opportunities within female-centric brands and communities, leveraging ooia's mission to drive social impact through products for women. Approach potential partners and retailers that emphasize women’s health, empowerment, and lifestyle to align messaging and co-create campaigns.

Direct-to-Consumer Strength Capitalize on ooia's D2C model to pitch collaboration opportunities that expand online channels, such as cross-promotions, affiliate programs, and bundled offers with complementary wellness or fashion brands to boost customer acquisition margins.

Product Innovation Fits Explore partnerships around innovative, discreet personal care apparel and menstrual/infant-supportive products. Propose technology-enabled or sustainability-forward materials that resonate with ooia’s product lines to open co-branding or private-label deals.

Growth Readiness With $1M–$10M revenue and a small team, present scalable solutions such as wholesale pilot programs, reseller packages, or regional distribution partnerships to accelerate market expansion while managing onboarding complexity.

Technology Stack Compatibility Note the current tech stack includes analytics and consent management; offer data-driven marketing services, privacy-compliant ad tech, and performance reporting that can enhance their online campaigns and customer insights for better ROI.

ooia Tech Stack

ooia uses 8 technology products and services including TikTok Pixel, Consentmanager.net, Cloudflare CDN, and more. Explore ooia's tech stack below.

  • TikTok Pixel
    Analytics
  • Consentmanager.net
    Consent Management
  • Cloudflare CDN
    Content Delivery Network
  • Goober
    Javascript Libraries
  • Preact
    Javascript Libraries
  • American Express
    Payment Processing
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

ooia's Email Address Formats

ooia uses at least 1 format(s):
ooia Email FormatsExamplePercentage
First.Last@ooia.deJohn.Doe@ooia.de
95%
First@ooia.deJohn@ooia.de
5%

Frequently Asked Questions

What is ooia's official website and social media links?

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ooia's official website is ooia.de and has social profiles on LinkedInCrunchbase.

What is ooia's NAICS code?

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ooia's NAICS code is 31-33 - Manufacturing.

How many employees does ooia have currently?

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As of July 2026, ooia has approximately 34 employees across 2 continents, including EuropeNorth America. Key team members include Co-Chief Executive Officer: M. T.Co-Chief Executive Officer: C. M.Senior Marketing Manager: R. B.. Explore ooia's employee directory with LeadIQ.

What industry does ooia belong to?

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ooia operates in the Manufacturing industry.

What technology does ooia use?

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ooia's tech stack includes TikTok PixelConsentmanager.netCloudflare CDNGooberPreactAmerican ExpressX-Content-Type-OptionsGoogle Analytics.

What is ooia's email format?

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ooia's email format typically follows the pattern of First.Last@ooia.de. Find more ooia email formats with LeadIQ.

When was ooia founded?

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ooia was founded in 2018.
ooia logo

ooia

ManufacturingBerlin, Germany11-50 Employees

ooia is a Berlin-based manufacturing company that operates two direct-to-consumer brands aimed at women's needs. Under the ooia label, it offers period underwear and an absorbent nursing bra, while Ida's Place provides absorbent incontinence underwear. The business began as ooshi GmbH in mid-2018 and is described as a female empowerment venture focused on advancing social change through dialogue and product innovation. The company operates as a small to mid-sized enterprise based in Berlin. Its products address practical considerations around menstruation, breastfeeding, and incontinence for women. In February 2020, ooia launched a limited-edition style, the ooshi hipster glitter blue.

Section iconCompany Overview

Website
ooia.de
NAICS Code
31-33 - Manufacturing
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    ooia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ooia's revenue is estimated to be in the range of $1M$10M

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