Growing Product Portfolio Lockly has recently expanded its product lineup with the launch of the Zeno Series and Visage smart locks, demonstrating a commitment to offering advanced security features and smart home integration. This ongoing product innovation presents opportunities to target tech-savvy homeowners and smart home enthusiasts looking for the latest security solutions.

Strategic Retail Presence With Lockly’s products available in major retail outlets such as The Home Depot, Lowes, Best Buy, and Amazon, there is significant potential to leverage these channels for upselling premium models, bundling security products, or promoting new releases to existing retail customers and DIY markets.

Event and Industry Engagement Lockly's active participation in prominent events like CES indicates a focus on brand visibility and network expansion within the smart home and property technology industries. Building partnerships with other brands and developers at such events could open doors to collaboration opportunities and new customer segments.

Technological Innovation The company’s use of advanced security features such as biometric fingerprint scanning, hack-proof keypads, and Wi-Fi connectivity positions it as a leader in smart lock innovation. This focus on cutting-edge technology can attract customers seeking high-security, seamless automation solutions, especially in premium residential and commercial markets.

Market Growth Potential With an estimated revenue between $100M and $250M and a growing product lineup, Lockly is within a competitive range that offers numerous opportunities for channel partners, installers, and security integrators to expand their offerings and tap into the expanding smart home security market.