Retail Analytics Focus Position OSMG as a partner that can elevate suppliers’ performance at large retailers through integrated retail merchandising, analytics, and reporting. Emphasize capabilities in monitoring distribution, shelf presentation, and data-driven recommendations to drive sales growth.

ExpoWest Presence Leverage recent participation in the Natural Products Expo West to initiate follow-up with attending brands seeking enhanced retail support, analytics, and market access. Use event activity to validate credibility and open conversations for multi-store rollouts.

Midwest Footprint Highlight Ohio-based HQ and national reach to align with regional and national brands seeking scalable retail services. Offer tiered engagement options from local pilot programs to national rollout support across multiple retailers.

Revenue Benchmark With a revenue range of 25M to 50M and a sizable yet mid-market client base, target growing brands in the 10–100M range that can benefit from enhanced analytics, replenishment, and modular insights to accelerate category growth.

Competitive Differentiator Promote the cohesive Retail & Analytics Team model as a differentiator that can deliver end-to-end insights and actionability across points of distribution, helping suppliers maximize shelf presence and optimize investments with measurable ROI.