Strategic Partnerships Old Trapper is actively involved with major sports properties and media groups, including Pac-12, Outdoor Sportsman Group, and partnerships with Big Ten and Portland Timbers. This indicates strong opportunities to pitch co-branded promotions, fan-engagement campaigns, and event-sponsorship packages to drive distribution and consumer trials in stadiums, retail co-ops near venues, and regional markets.

Category Leadership Recent recognition as Category Captain by Convenience Store News and status as a Founding Partner of the Pac-12 position Old Trapper as a trusted premium brand in smoked meat snacks. Use these credentials to pursue retailer shelf space, exclusive SKUs, and in-store tastings that leverage perceived leadership to accelerate category cannibalization of competitor jerky brands.

Retail Expansion With revenue in the tens of millions and a footprint described as one of the fastest growing beef jerky companies, there is clear momentum for expanding to national grocery chains, club stores, and specialty retailers. Propose bundled promotions, seasonal flavors, and larger-format packaging to boost average order value and year-round promotional calendars.

Sports & Lifestyle Sponsorship history with collegiate and professional teams, plus media visibility on ESPN and Outdoor channels, suggests continued growth through cross-promotions with sports and outdoor lifestyle brands. Target collaborative product drops, in-venue sampling, and digital campaigns aligned with sports seasons to capture avid snackers.

DTC & Tech Readiness Existing tech stack includes Shop Pay and digital media tools, indicating readiness for direct-to-consumer initiatives, online-exclusive SKUs, and targeted promotions. Focus on enhancing online conversion, subscription-like programs, and regionally tailored online advertising to convert fans and sport audiences into repeat customers.