Insights

Market Expansion Opportunity Oddslife is actively extending its sports prediction games into the US market, representing a significant opportunity to engage American sports fans and increase user acquisition efforts for potential partners or clients looking to tap into this growing demographic.

Tailored Engagement Solutions With customizable game designs that align with client branding and willingness for bespoke development, there is potential to collaborate with Oddslife to deliver highly targeted, engaging prediction experiences for sports betting operators and media companies seeking personalized fan engagement tools.

Niche Market Position Operating within the lower revenue bracket of up to $1 million but with a global presence and recent leadership promotion, Oddslife offers a niche opportunity for smaller to mid-sized sports betting and media companies aiming for innovative engagement solutions without the high costs associated with larger providers.

Technology Integration Potential The company's use of modern web optimization tools and analytics platforms like Google Analytics suggests openness to adopting new technologies and integrations, creating opportunities for partnerships that can enhance performance, data insights, or user experience.

Strategic Positioning As part of the Sport Global Group with a diverse geographical presence, there is scope to leverage broader network connections and cross-promotional opportunities, making Oddslife a strategic partner for companies seeking multi-market penetration and comprehensive sports engagement strategies.

oddslife Tech Stack

oddslife uses 8 technology products and services including Cloudflare Web Optimizations, oEmbed, yepnope.js, and more. Explore oddslife's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • oEmbed
    Dev Tools
  • yepnope.js
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

oddslife's Email Address Formats

oddslife uses at least 1 format(s):
oddslife Email FormatsExamplePercentage
FL@oddslife.comJD@oddslife.com
35%
First@oddslife.comJohn@oddslife.com
24%
First.Last@oddslife.comJohn.Doe@oddslife.com
6%
FL@oddslife.comJD@oddslife.com
35%

Frequently Asked Questions

What is oddslife's official website and social media links?

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oddslife's official website is oddslife.com and has social profiles on LinkedInCrunchbase.

What is oddslife's SIC code NAICS code?

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oddslife's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does oddslife have currently?

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As of December 2025, oddslife has approximately 14 employees across 2 continents, including EuropeAsia. Key team members include Ceo / Founder: R. S.Cco: C. D.Chief Technology Officer: K. M.. Explore oddslife's employee directory with LeadIQ.

What industry does oddslife belong to?

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oddslife operates in the Spectator Sports industry.

What technology does oddslife use?

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oddslife's tech stack includes Cloudflare Web OptimizationsoEmbedyepnope.jsLightboxModernizrjQuery MigratereCAPTCHAGoogle Analytics.

What is oddslife's email format?

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oddslife's email format typically follows the pattern of FL@oddslife.com. Find more oddslife email formats with LeadIQ.

How much funding has oddslife raised to date?

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As of December 2025, oddslife has raised $714K in funding. The last funding round occurred on Jun 01, 2013 for $714K.

When was oddslife founded?

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oddslife was founded in 2009.

oddslife

Spectator SportsEngland, United Kingdom11-50 Employees

Oddslife develops free-to-play (FTP) prediction games to engage sports fans / bettors and support the business goals of sportsbook operators, media companies, right holders, sports federations, sports leagues and other sports-affiliated businesses.

Those goals usually range from:
- Player acquisition
- Brand awareness 
- Increase retention rates
- Fan engagement and loyalty
- Improving player LTVs (for sportsbooks),
- Monetising existing website traffic through sponsorship deals

Our game designs are customizable to match the branding needs of our clients. We also understand that one size doesn’t fit all so we are keen to undertake bespoke development when necessary.

Oddslife was founded by Rasmus Sojmark, who also set up SBC (Sports Betting Community). The two companies are part of Sport Global Group headquartered in London, with offices in Manchester, Ukraine (Kiev) and Poland (Poznan), Argentina (Buenos Aires), USA (New Jersey) and more than 70 employees in total.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $714K

    oddslife has raised a total of $714K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $714K.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $714K

    oddslife has raised a total of $714K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $714K.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

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