Strategic partnerships Octopus has a track record of collaborations and acquisitions, such as the Short Books purchase and partnerships with organizations like Good Food Gathering Books and AllBright. Sales teams can explore co-publishing, imprint-specific co-branded projects, and partnership-driven campaigns with aligned brands or associations to expand market reach.

Imprint diversity With multiple distinct imprints under its umbrella (Aster, Cassell, Conran Octopus, Gaia, Hamlyn, etc.), Octopus can be approached for genre-specific campaigns, targeted roles for author marketing, and tailored licensing or translation deals across diverse non-fiction segments.

Digital momentum Existing tech stack includes WordPress, Adobe Experience Cloud, New Relic and cloud tools, indicating a mature digital presence. There are opportunities to upsell enhanced author platforms, data-driven marketing packages, and content enrichment services to boost discoverability and sales conversions.

Leadership changes Recent and upcoming leadership shifts, including the departure of a key executive and the appointment of a new commercial director, signal a potential openness to new sales partnerships, revamps in commercial strategies, and renewed focus on growth initiatives that sales teams can align with.

Content expansion Active expansion through partnerships and acquisitions plus a solid revenue range positions Octopus to pursue licensing, international rights, and digital distribution deals for non-fiction titles, as well as opportunities to package university or corporate learning content.