Market Penetration HMH maintains broad adoption across U.S. K-12 schools and a global footprint, providing a solid foundation for upselling additional modules and expanding cross-border deployments. Target districts with existing deployments to deepen use of the integrated platform across core, supplemental, intervention, assessment, and professional learning. Leverage the single-platform approach to simplify procurement and increase district-wide renewals.

Outcomes Growth HMH reports strong growth of students through its intervention solutions, highlighting measurable improvements when using targeted supports. This creates opportunities to propose pilots and expand the intervention offering, along with the Performance Suite and analytics features to demonstrate ROI to districts. Focus on presenting documented outcomes to accelerate contract expansions.

Leadership Alignment Recent leadership appointments in marketing, customer experience and platform strategy create openings to align go-to-market efforts, customer success programs and product enhancements with new priorities. Develop executive-to-executive pitches and joint campaigns that emphasize adoption, retention and expanded license scope. Position HMH as a strategic partner for districts seeking ongoing professional learning and data-driven decisions.

Award Credibility Industry recognition for the HMH Performance Suite underscores credibility for districts seeking integrated, proven solutions. Use award status in proposals and collateral to justify multi-year platform refreshes and expansion efforts. Highlight seamless integration across core learning, assessments, intervention and professional development as a differentiator.

Ownership Change An asset sale to a private equity firm signals changes in the customer ecosystem and new stakeholder relationships. Identify opportunities with nearby sites and portfolio companies to re-engage on current or planned contracts and expansions. Develop outreach plans tailored to any new owners to preserve continuity and capture growth opportunities from a refreshed footprint.