Digital Innovation The NZ Herald has successfully transitioned from a traditional newspaper to a digital-first platform, with an award-winning website, mobile site, and app, indicating opportunities for digital advertising, content monetization, and subscription services.

Content Diversification Recent initiatives such as launching podcasts like The Māori in Me and Chewing the Facts, as well as online video series on business insights, demonstrate a focus on multimedia content that can attract targeted audiences and sponsorship deals.

Sustainable & Investigative Journalism The publication’s history of impactful investigative articles, including exposing issues like KiwiSaver investments in controversial sectors, signals a commitment to quality journalism that appeals to socially conscious advertisers and grant funding sources.

Market Engagement Partnerships such as the collaboration with Norwegian Cruise Line for promotional campaigns highlight the company’s active role in engaging with travel and tourism brands, presenting opportunities for strategic sponsorships and brand collaborations.

Expanding Audience Reach With a relatively modest revenue range and a broad digital footprint, the NZ Herald can leverage its multimedia initiatives and online content to attract new advertisers and increase subscription conversions targeting local and niche markets.