Digital Expansion The NZ Herald has transitioned from a traditional newspaper to a digital-first media outlet, with an award-winning website, mobile site, and app, indicating opportunities for digital advertising, content sponsorships, and digital subscription services.

Content Innovation Recent initiatives like launching podcasts such as The Māori in Me and Chewing the Facts, alongside online video series on investment analysis, demonstrate a focus on multimedia and niche content that can be monetized through targeted advertising and branded content partnerships.

Engaged Audience The company’s focus on investigative journalism and topical series suggests an engaged, community-focused readership which can be leveraged for targeted advertising, sponsored content, or data-driven marketing solutions.

Growth in Tech Stack The utilization of advanced adtech and analytics tools like AppNexus, Prebid, Microsoft Clarity, and Google Tag Manager indicates strong digital infrastructure, providing opportunities for sophisticated audience targeting, programmatic advertising, and data monetization.

Market Position With a revenue range of $1M to $10M and a strategic focus on online multimedia content, there is potential to offer customized advertising solutions, content sponsorship, or technological integrations that enhance their digital offerings and audience engagement strategies.