Strategic Growth A private Christian university in downtown Minneapolis with an annual revenue range of 10M-25M and a 201-500 employee base presents a mid-market opportunity for higher-education technology, marketing automation, and fundraising solutions tailored to faith-based institutions.

Leadership Expansion Recent leadership changes including a new president (May 2025) and newly appointed Director of Advancement (Feb 2026) indicate a potential openness to partnerships in executive reporting, donor CRM optimization, and strategic communications programs.

Athletics Engagement Active athletics program with recent hires for head coach and director of athletics suggests upsell opportunities in athlete-focused CRM, event management, sponsorship platforms, and performance analytics for sports departments.

Compliance & Equity Publicized legal scrutiny around scholarships and Title VI concerns highlight a need for compliance assurance, diversity, equity, and inclusion (DEI) enhancements, and training solutions to mitigate risk and improve program integrity.

Technology Stack Current tech stack includes Salesforce Marketing Cloud, Google Tag Manager, and other digital marketing tools, indicating receptiveness to integrated martech partnerships, analytics dashboards, and enrollment funnel optimization.